Updated: May 15, 2018
You have contact me, a Graphic Designer. At this point, is expected to gather as much information about my client’s expectations, company's mission, vision, and goals, as well as your products or services. It's important to remember that each and every element of a design is sending out a message to viewers, from colors and typography to the tagline and symbols. Each element should be given considerable thought before making any hard decisions.
Before contacting your designer, try to prepare an inspiration board with different designs you’d like and show others what you do and don’t like, thus avoiding any misunderstanding, confusions and would help you avoid the back and forth of “can you please change this?”.
If you are afraid of missing out some information, you might find it helpful to break down and discuss the different elements of the design with me, the designer.
Here are the five main components of a design you could talk about: Color, Fonts, Images, Layout, Overall aesthetic.
Remember, there's no need to make anything final or perfect at this point. In this stage, we are just beginning to materialize the ideas in our imagination. Once I feel comfortable with my progress, will take my mockup to the computer. From here, you will pick the sketch/draft agreed on... Its time to have fun. This is where the graphic work comes into play.
I just think you get what you pay for. If you have a real project with a serious budget, hire a seasoned designer.
Just some examples of questions/comments you shouldn't say/write to a graphic designer:
“I want something like… cool, like unique!”
"I want it to look traditional, you know-modern?"
"It needs to have the WOW factor"
“I love the logo, but can you just make it POP a bit more?”
"Can you make it look really beautiful, it needs to look really beautiful"
“You’ve done what I asked, thanks, but it doesn’t make me feel that floaty feeling I was hoping it would.”
"Just put some of that white stuff in it"
“Love the design, its perfect, but can you change it?”
“You haven’t put enough design in it.”
“Can you just make the black a little lighter? Not grey though, just a lighter black.”
“Hmm, I like the design, but can you just make it more professional?”
“I’ve just contracted another designer to work on your designs... Can you just send me all your working files?”
“I really like the color, but can you change it?”
“I don’t know what I want yet, but it isn’t that.”
“Can you put it in a format that we can edit?”
“You’re the expert here. Can’t you just do your creative magic?”
One thing that means something very specific to a client can mean something very different to a designer. Most of the time pictures speak louder than words!
... Thanks for stopping by!